Lead designer for rebrand of USA TODAY NETWORK, the largest local media and marketing solutions company in the U.S. This rebrand visually and strategically connects USA TODAY with USA TODAY NETWORK’s 100+ local markets, reaching nearly half of the U.S. digital population. This unified approach allows content creators across the company to solve for network and localized challenges with more guidance and efficiency. My responsibilities included logo design, social media, data visualization, video storyboarding, custom typography, color strategy, and asset production.
